Interactive experience for McDonald’s ‘MmmM’ campaign in the United Kingdom, crafted to highlight the unmistakable flavor of its iconic products.

Built with Next.js, Styled JSX, and Motion, the experience uses custom animations and ingredient-focused zooms to bring the sensory joy of “Mmm…” to life.

Optimized for performance across devices, it supports fast video loading, finger-based interactions, and browser video compatibility — ensuring a smooth, responsive journey from first bite to checkout. Every transition, swipe, and visual cue was fine-tuned to maximize engagement and drive conversion.